Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
There's a lot to say about "successful selling," but one could distill it down to two important principles - the importance of the buy
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
"The finance of selling is a complex process and involves many financial considerations. Understanding the various aspects of financin
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Sales management is the process by which a company ensures that it has an adequate supply of goods or services to meet customer demand
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
The discipline of sales management has been undergoing a revolution. Rapid changes in the dynamic between buyers and sellers, due to
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Customer relationship:
Customer relationship management is the process of tracking relationships with customers and involving them in
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
The Customer Value Management (CVM) process is a way for businesses to assess and manage customer loyalty. It involves analyzing how
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
In this article, I am going to demonstrate an understanding of the concept of customer lifetime value. Customer lifetime value is de
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Different segments of customer bases have different opportunities for value creation. Understanding which customers are most valuable
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Assess the appropriate techniques and methods in order to increase customer lifetime value. This article will explore how to measure c
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Marketers must approach a B2C customer differently than a B2B customer to influence the different stages of the decision-making proces
