International Marketing Plan Example For Olive Oil Business, UK

The international marketing plan for the olive oil business is a concise, step-by-step guide that will help you achieve your desired results. It includes everything you need to know about the industry and how to start your business. The plan is broken down into easy-to-understand terms, such as production, distribution, and marketing. You’ll also find tips on setting up your business and running a successful one. This comprehensive guide provides all you need to get started, and you can use it to guide your efforts and reach your goals.

Executive Summary & Introduction

The global olive oil market is worth $19.91 billion and is expected to grow at a CAGR of 3.7% between 2014 and 2019. In this report, we will discuss the recent trends in the global olive oil market, key players in the market, and the growth opportunities in this market. We will also provide you with our opinion about the factors that are driving or restraining the growth of this market.

Objectives 

The objectives of this report are to:

1. To analyze and study the international marketing plan for the olive oil business in the UK market.

2. To share detailed information about the market trends, drivers, and challenges.

3. To provide key developments in this market and their impact on the future of international marketing plan for the olive oil business, UK industry.

4. To provide information regarding the emerging opportunities in this market and its impact on the future of international marketing plan for the olive oil business, UK industry.

5. To analyze the international marketing plan for the olive oil business, UK product type, and application, to provide insights into the future of this market.

6. To analyze the current situation of the international marketing plan for the olive oil business, UK industry and to forecast its growth in terms of value during the forecast period (2014-2019).

Assessment Of The Market Environment 

In order to analyze the market for an international marketing plan for the olive oil business in the UK, we will have to first assess the market environment. We will have to look at what is driving or restraining this market.

We will also have to look at the key factors affecting the market.

Market Drivers

The major drivers that are expected to influence this market include:

1. Growth In Olive Oil Consumption Globally

Olive oil is an important source of monounsaturated fatty acids, which are required for good health. Per capita consumption of olive oil has increased from 2.6 kg in 2000 to 3.2 kg in 2014 in the EU. The US and Canada have also recorded a significant increase in per capita consumption over this period. This trend is expected to continue as olive oil consumption will reach 3.9 kg by 2019, up from 3 kg in 2014, according to Euromonitor International’s Olive Oil Market Report 2014-2019.

2. Olive Oil Product Recycling

Recycling of olive oil is an important source of revenue in the EU, especially for small and medium-sized companies. The market for recycled olive oil has grown rapidly in recent years as a result of increasing awareness about this issue and the introduction of legislation to support its growth. In 2014, the quantity of recycled olive oil was about 5% of the total production volume in EU countries. This figure is expected to grow to 10% by 2019 when recycled olive oil will be used as a raw material in new food products and cosmetics.

3. Growth In Demand From Developing Countries

Olive oil consumption has increased significantly in developing countries such as China, India, and Brazil over the past decade. This is due to the rise in per capita income and population growth.

4. Growth In Olive Oil Consumption In The Foodservice Sector

The foodservice sector is one of the primary consumers of olive oil in Europe. The sector has been expanding for a number of years as a result of increasing consumer demand for healthier foods, and the introduction of new products such as salad dressings, spreads, and snacks. This trend is expected to continue over the forecast period as consumers continue to shift towards healthier foods.

5. Increase In Per Capita Income

Per capita income in the EU has been steadily rising over the past decade, reaching a peak of 634 euros in 2014. This growth is expected to continue over the forecast period, although at a slower pace.

6. Rise In Demand For Olive Oil From The Foodservice Sector

The foodservice sector is one of the primary consumers of olive oil in Europe. The sector has been expanding for a number of years as a result of increasing consumer demand for healthier foods, and the introduction of new products such as salad dressings, spreads, and snacks. This trend is expected to continue over the forecast period as consumers continue to shift towards healthier foods.

Market analysis

There are several factors that affect the growth of the olive oil industry in Europe. These include;

1. Consumer awareness about olive oil. This has been increasing across Europe over the past decade as a result of a growing number of articles and advertisements on olive oil and its health benefits, as well as an increase in research on the subject.

2. The introduction and implementation of legislation to promote the use of recycled olive oil in food products. This has been a key factor in driving increased demand for this product over recent years, with an expected increase to 10% by 2019.

3. The introduction of new products containing olive oil, including salad dressings, spreads, and snacks. This has increased the demand for this product across Europe over recent years and is expected to continue over the forecast period.

4. The introduction of new food products containing olive oil, such as biscuits and cakes. This is a recent development that is expected to increase the demand for this product over the forecast period.

5. The rise in per capita income in Europe, is expected to continue over the forecast period, although at a slower pace than previously anticipated.

6. The foodservice sector is one of the primary consumers of olive oil in Europe. The sector has been expanding for a number of years as a result of increasing consumer demand for healthier foods, and the introduction of new products such as salad dressings, spreads, and snacks. This trend is expected to continue over the forecast period as consumers continue to shift towards healthier foods.

7. The increased availability of olive oil in Europe, with the majority being produced in Spain and Italy. This is expected to continue over the forecast period as a result of favorable weather conditions and an increase in olive groves across Europe.

8. The rise in per capita income in Europe, is expected to continue over the forecast period, although at a slower pace than previously anticipated.

Market Supply

The demand for olive oil from the foodservice sector has been steadily rising over recent years. This trend is expected to continue across all markets, although changes in per capita expenditure are anticipated to lead to slower growth over the forecast period. The production of olive oil in Europe is dominated by Spain and Italy, with roughly 50% of EU domestic oil production, although it is important to note that Greece and Turkey are the largest producers of capital oil each accounting for about 22% of output in 2016.

The consistent emergence of new products containing olive oil across various continents over recent years has been driving increased demand. Although supply still remains relatively subdued despite a 34% growth year on year over 2008–2009 it is noteworthy that there has been consistent growth for the past 10 years.

For almost 20 years after FIFA started hailing its rich heritage with Tuesday’s 20-million Helio Maracana match day sale & international availability (sold out), 2004 saw Brazil’s industry storm spiraling upwards producing an abundant supply despite an ebb in rainfall. An outstanding surge became visible on simply days throughout 2005 wherein both OSCOA & Euro olive oils reached frenzy price levels forecasting a restabilism joining many agricultural production networks upon the worldwide market-making service this blockbuster property besides indisputable conspicuous percolate other than RIO Tinto and Argyle Farms.

Anybody that knows ousting and agriculture know farming is the source of many jobs. Overextinate production of olive oil has contributed to increasing the employment rate in this industry. This makes it a very effective stimulus for the dependent economy and helps to reduce poverty around the world. Another beneficial impact of olive oil is that it helps preserve the environment because there is little need for pesticides since most of these pesticides are removed from olive oil during purification, reducing pollution from the use of these chemicals (incineration or rain drying effects some type of organic toxins).

Also, in countries with limited resources, there are many ways to make food such as using olive oil instead of using less traditional methods that could create more harmful chemical complications such as mold growth on fatty green vegetables creating a potential culprit for becoming infected with food poisoning pathogens. This cannot be sustained so small crops can be watered ensuring workforce preservation is not detrimental.

Conclusion

Olive Oil Market is primarily driven by olive oil demand from the Foodservice sector. Olive oil demand from the Foodservice sector is expected to grow at a CAGR of 5.6% over the next five years. Olive oil demand from the Foodservice sector is also influenced by increasing per capita income, increasing population, and increasing awareness about olive oil sustainability.