Unit 46: Social Media Practice assignment sample-BTEC-HND-Level 4 & 5

Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business

Facebook, Twitter, Linked In, blogs of many themes, the ability to leave comments about news and online stores, and file-sharing platforms and wikis have become essential elements of daily life. They have also become valuable tools in the way that businesses communicate with their existing and potential audiences. Social media has changed how people communicate by allowing them to engage across multiple channels with greater personalization and targeted dissemination.

We are living in a time of change that can bring opportunities. New challenges also come with this. Social media brings up a lot of questions about ownership, privacy, and more.

This unit explains new ways of communicating with each other using social media. We will learn to analyze a market to plan and develop a campaign for it through social media.

Assignment solution on Social Media Practice in the UK

Social media is an important part of the modern world. There are so many social media platforms and it can be hard to know which one to use. This article will tell you more about how to use social media in your own life.

You need to know that there are two types of behavior on social media – personal and professional. You may want to use different accounts for each type of behavior, or only one account depending on what you want.

Learning Outcomes

By the end of this unit students will be able to:

Explain the key concepts and features of social media in different creative media practices

Every social media platform has different features, but they all need one of these main concepts. For Facebook, it is the timeline and the News Feed. Twitter is about the micro-blogging app that people use to post their thoughts in 140 characters or less. Snapchat is a window into someone’s world for 24 hours. Instagram highlights users’ best pictures and videos.

Understanding what features will help you achieve your goals is important. Facebook has some applications that are good for one thing but not another. When your product launch isn’t getting enough engagement on Facebook, maybe try LinkedIn because its members might be more likely to engage than Facebook users if they’re already in the mindset of being professional.

Discuss the uses of social media and their impact on the market and audience

Social media is used to connect to lots of people. This person can share their products and/or services and give the public a place where they could find information on new products or services.

For example, Facebook has made it easier for advertisers to achieve their target audience. The social networking site gives these savvy marketers a direct view into its users’ receptiveness to certain brands or products.

According to Forbes Magazine, 8 million people log in to Facebook every hour. You can use this opportunity to advertise your new product or service because there is a lot of exposure on the Facebook platform.

Develop a social media strategy for a creative media organization, based on client need, market, and user research

To make a social media strategy, you should first look at the different social media platforms. They are broken up into two groups: private and public. Private networks like Facebook are just for people who have their emails verified.

Public platforms like Twitter and Instagram allow all sorts of interactions to happen in one place. Hence, we will focus on developing a social media strategy for Twitter and Instagram. This is because they are familiar with public networks.

People like tweeting and sharing photos on sites. The key is to find the site where your ideal customers spend the most time. As many as 40 million people follow brands on Twitter (Doyle).

Present a social media plan for a creative media production organization

This plan is to help promote our company by using social media sites. Our company specializes in video production, so we will post on Facebook, Instagram, Twitter, and YouTube. We will post videos of weddings and birthdays as well as documentaries about the community.

We capture videos for different events. Sometimes it is a traditional video and sometimes it is a standard one. We are looking for events that have an interesting story to be seen in the video. Videos can be shared on social media or at meet-ups around the community.

For example, we have one staff member who is an avid cyclist which may allow us to share posting about his cycling activities or even organize a social meet and greet where fellow cyclists can come together and discuss various events that they are interested in.

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