6.1 Understand the importance of community involvement and promote own service within the wider community

Course: NVQ Level 5 Diploma In Leadership & Management for Adult Care

Unit 5: Person-centred practice for positive outcomes

LO6: Develop community relationships to provide integrated services

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6.1 Understand the importance of community involvement and promote own service within the wider community

Community involvement is key to developing and maintaining a successful service. By engaging with the community, you can develop relationships with potential clients and partners, as well as get important feedback on your service.

It’s also important to promote your service within the wider community. This can be done through online and offline channels, such as social media, local print, and online publications, or by speaking at events. By reaching out to a wide audience, you can attract new customers and build awareness of your business.

The Local Government and Public Involvement in Health Act 2007 have encouraged more local involvement with health care services, which is a great step forward. However, services still need to ensure that they are working with the community to run more efficiently and effectively. Under this legislation, there is a clear expectation that patients and the public should be involved in service planning and design.

Services should develop strategies to involve people, such as through surveys and focus groups, and make sure these methods are complementary rather than competitive with other methods of feedback. There’s also a need to monitor this involvement by collecting information and evaluating how well it is going.

A local authority’s decision-making body, such as a Health and Wellbeing Board, can be an invaluable source of feedback on the community’s needs. It should be making recommendations to shape services around the people they serve. In turn, these recommendations have a positive impact on how health care providers carry out their work.

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It’s also worth considering how you use any data that is collected about the community. While it’s important to respect people’s privacy, if services don’t use this information, they risk missing opportunities to meet and anticipate the needs of their local populations.

People want to have their say on how services are designed, delivered, and coordinated. This is especially important for groups that are more accustomed to being excluded from society or having lower levels of health literacy. It’s therefore essential to involve disabled people in the planning process so they can contribute fully to service development.

Being clear about what you would like people to do when they get in touch with the service is important. This will help you direct their feedback into effective areas where it can really make a difference, for example by identifying any issues that might need to be tackled or highlighting opportunities to improve services.

You may find it useful to keep at least some of your community involvement activities focused on learning rather than action, as this can allow you to gather the information that helps justify any changes needed. It’s also worth thinking about how to communicate effectively with your groups of people, for example by using plain language and visuals such as cartoons and diagrams.

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