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Utilizing an Organization of your choice, Please use this Organization to Undertake Assessments: Integrated Marketing Communications Report, AU, UK
| University | Arcadia University (AU) |
| Subject | Integrated Marketing Communications |
Integrated Communication Assignment 1,2 and 3
Utilizing an organization of your choice, please use this organization to undertake assessments 1,2, and 3 as outlined below.
MBA Integrated Communication Assignment 1
Prepare the first part of an individual report based on the organization which you have chosen, please write a report which gives a detailed account of the company and its industry background.
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MBA Integrated Communications Assignment 2
Prepare the second part of an individual report based on the organization which you have chosen. In this report please undertake a detailed analysis of the organization’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class.
MBA Integrated Communications Assignment 3
Prepare the third part of an individual report based on the organization of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.
Assessment Criteria over the three assessments
Undertake a critical review of your chosen organization’s current approach to integrated communications received by a range of stakeholders, identifying the relevant components.
Present critical insights of the components of the marketing communications mix and brand management and design and evaluate an integrated marketing communications mix.
Identify appropriate techniques and resources to build cross-functional relationships and critically evaluate communications’ role in delivering value to a range of stakeholders.
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