- Corporate Finance and Business Valuation Assignment
- HNC-D 10 Financial Accounting Assignment
- MN5612 Digital Marketing Strategy Assignment
- Social Roles In The Caring Professions Assignment Brief
- Computing Engineering and Science Assessment Brief
- Assignment Brief – Level 3 Diploma in Health and Social Care 2024
- UNIT 45 IOT L5 BTEC HND Assignment Brief Sep 2024
- Computing Assignment 2024
- Developmental Psychology Assignment 2024
- Artificial Intelligence Assignment 2024
- Management and Organisation Assignment 2024
- Health and Social Care Assignment 2024
- NVQ Level 5 Unit 510: Understand how to make effective and positive decisions: Decision Making In Adult Care, Assignment, UK
- CIPD Level 7 7CO01 : June 2024 – Assess the trend towards greater globalisation of international business activity: Work and working lives in a changing business environment, Assignment, UK
- Level 6 NVQ : Describe the nature and role of a positive health and safety culture within the organisation: Diploma in Occupational Health and Safety Practice, Assignment, UK
- Review relevant organizational behaviour theories, such as conflict resolution strategies, leadership styles, and team dynamics: People and organisations, Assignment, UK
- 3CO02: Explain what evidence-based practice is and how it might be applied within an organisation : Principles of analytics CIPD Level 3, Assignment, UK
- Wind tunnel testing plays an important role in the design of aircraft. It provides a check on the accuracy of the initial design: Aerospace Engineering, Coursework, UOL, UK
- Select and apply appropriate computational and analytical techniques to model complex problems, recognising the limitations of the techniques employed :AHEP- Assignment 1 , UK
- Cipd level 5 5HR01 Assignment 3 June 2024 : Employment relationship management, UK
5MARK012W: You are the marketing research executive in an agency invited to tender for this ASOS project in the UK: Marketing Research Assignment, UOW, UK
| University | University of Westminster (UOW) |
| Subject | 5MARK012W: MARKETING RESEARCH |
The Market Research Agency (in which you work as a marketing research executive) has been commissioned to do this Research project for ASOS. You have been asked to produce an online questionnaire
Do You Need Assignment of This Question
RESEARCH BRIEF: ASOS and SUSTAINABILITY in 2022
Total online retail sales increased marginally across 2021 (compared to 2020). source ONS 2021. However, consumer spending grew 5.9% in 2021 compared to the pre-pandemic year 2019. Clothing, in general, rose even faster in 2021 with a 7.6% increase which Barclaycard put down to a boom in socializing following the end of Covid restrictions and a successful vaccination program. Furthermore, despite the disruption of the past 18 months, online clothing sales are predicted to remain on an even keel for 2022.
Helen Dickinson, CEO of the BRC (British Retail Consortium), says: ‘Despite some product ranges trading well at the end of 2021, the next six months will be ‘make or break’ for many retailers and they will be relying on growing consumer confidence, and a return to town and city centers to fuel their recovery.’ Furthermore, Ms. Dickinson sees all clothing retailers having to enhance their online presence.
Meanwhile, the UK economy ‘showed some improvement’ in December 2021, rising by 0.4% according to official figures from ONS (Office for National Statistics), giving rise to some hope for a retail recovery in 2022.
Online fashion retailer ASOS (which stands for ‘As Seen On Screen’) has bucked the trend and achieved a 22% sales revenue increase in 2021, compared to the same period in 2020. Sales reached £3.9bn with a gross profit of £1.7bn (which has risen by 15% year-on-year. (Source: Drapers 2021) The group saw its active customer base grow by more than 1.5 million people over the period. ASOS also stated: ‘These record results demonstrate the significant progress we have made against all our strategic priorities and the strength of our execution capability.
The swift integration of the Topshop and Topman brands which ASOS took over in February 2021, and the impressive early customer engagement with these brands online is also especially pleasing,’ said ASOS CEO Nick Beighton (before stepping down in October 2021 after 12 years with the company). ASOS had acquired the Arcadia brands out of administration for £265million paying an additional £65million for the current and pre-ordered stock.
ASOS kept 300 employees on as part of the deal but did not keep any of the brands’ retail stores. The brand Topshop started in the 1960s and became one of the most popular stores in the UK selling women’s clothing, shoes, make-up, and accessories. Topman was a UK-based multinational men’s fashion store chain founded by Burton (later renamed Arcadia) in 1978. Both Topshop and Topman were subsidiaries of the Arcadia group when it went into administration in late 2020.
Buy Answer of This Assessment & Raise Your Grades
Students Assignment Help UK has a team of professional writers in the UK, who can assure to do your assignment accurately. They have in-depth knowledge and skills to make marketing assignments without any grammatical and spelling mistakes or errors.
Answer
