- OTHM Level 5: J/650/1143 Research Methods in Health and Social Care
- Feasibility Study for Night Moves: Event Logistics at Finsbury Park, Assignment 2
- EU Law: Dominant Undertakings & EU Four Freedoms – Legal Implications and Market Impact
- BTEC Level 3 Unit 19 Analogue Electronic Devices and Circuits, Assignment 2
- OTHM Level 5 Unit 2 T/650/1139 Managing the Safeguarding and Protection of Vulnerable Individuals
- Legal Analysis of Negligence Claim Against SamsTech for AI Chatbot Errors
- FINA 1007 Research Methods: Assessment Guide & FAQs
- Mathematical Methods in Physics Assignment Question
- Unit 5048 J/650/2990 Sensors and Automation BTEC Level 5
- Transport for London (TfL) Cycle Data Analysis Project – Programming & Data Science
- Sport Coaching Portfolio: Safe, Ethical, and Effective Practices – Assessment 2
- K/507/1406 HSC CM1 Unit 1 Equality, diversity and rights in health and social care, NCFE CACHE Level 3
- MS420/MS508 Advancing Sustainable Development Goals (SDGs) through Business Practices
- C1808 Unit 500 Understanding Leadership and Management in Adult Care – Theories, Styles & Best Practices
- Level 5 Leadership and Management in Adult Care Unit 17, Unit 18 & Unit 16
- Donald Trump’s Statement on South Africa: Economic and Health Impacts
- Level 3 Certificate in Assessing Vocational Achievement (CAVA)
- H/615/1488 Unit 4014: Production Engineering for Manufacture, BTEC Level 4
- CIPD Level 7CO02 People Management: Strategy, Engagement & Technology
- Unit 6: HND Construction Management – Architectural Design and CAD Standards
6BUS1259 Modern Milkman is more than just a convenient grocery delivery service. The company focuses extensively: Integrated Marketing Communications Assignment, UOK, UK
| University | University of kent (UOK) |
| Subject | 6BUS1259 Integrated Marketing Communications |
Assignment Title:
Campaign Plan Proposal & Creative Moodboard
Description of the assignment, task, content, and structure:
Modern Milkman is more than just a convenient grocery delivery service. The company focuses extensively on reducing plastic use and packaging that are currently affecting the environment. The company was founded in 2018 and has been expanding its service within and outside the UK, including Hertfordshire. Although the company seems to be successful in its business operation, it still struggles with its marketing in Hertfordshire in terms of low brand awareness.
To address this problem, the company develops a marketing objective aiming to increase its brand awareness in Hertfordshire. Based on your previous analysis (Assignment 1), you are asked to develop a 6-months IMC campaign plan and creative mood board with a budget of £20,000 to help achieve this goal. The company would like you to cover the following elements:
- Develop one IMC campaign objective
- Recommend an appropriate integrated marketing communication mix
- Develop an appropriate media plan, including media selection and media objectives
- Create a creative mood board for TWO selected medias, demonstrating campaign concepts, messages and creative ideas with some mock-ups
- Develop an estimated schedule for the proposed media plan
- Propose appropriate KPIs and measurements for the campaign
Buy Answer of This Assessment & Raise Your Grades
In need of guidance with your “Integrated Marketing Communications Assignment” at the University of Kent (UOK) in the UK? Look no further than our assignment writing help and Strategic Marketing Assignment Help in UK services! Our expert team specializes in dissecting concepts like the multifaceted approach of Modern Milkman beyond simple grocery delivery.
Whether it’s analyzing comprehensive marketing strategies or crafting strategic insights, our professionals offer top-notch guidance and support. Don’t let the intricacies of your coursework deter you – pay our experts for tailored assistance and confidently excel in your academic pursuits.
Answer
