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Analyse and discuss the internal environment of the organisation using the Mckinsey 7S framework: Business strategy Report, UOS, UK
| University | University of Southampton (UOS) |
| Subject | Business strategy Report |
Objective 2 Company strategy and suitability
Evaluate the existing company’s marketing strategy and approach as well as its’ suitability
- Analyse and discuss the internal environment of the organisation using the Mckinsey 7S framework. Identify key strengths and potential areas of weakness
- Summarize the key elements in a SWOT Matrix with a brief accompanying justification using the prior analysis from Objective 1 and from Objective 2a
- Apply the TOWS Matrix to suggest how the company can
Reduce threats
Take advantage of opportunities
Exploit strengths
Remove weaknesses
Objective 2 Rationale:
As a consultant you will be expected to assess a clients internal strengths and weaknesses and suggest strategies to maximise the strengths and neutralise the weaknesses
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