- BMAF008-20 Planning Your Career in Business, Assignment, BSU, UK
- NVQ Level 6 – Unit 1 Be able to assess the health and safety competence needs of the organisation : Diploma in Occupational Health & Safety, Assignment, UK
- Health Education and Promoting Wellbeing Assignment, CU, UK
- MGBBT0FYP GBS Assignment : January 2024 – Foundation Year Project
- Evidence Based Interventional Nursing, Assignment, US, UK
- BPT1501 Assignment 4 UNISA : 2024 – Multiple Teaching and Learning Strategies to Mediate Learning
- Unit 2 Marketing Planning – Marketing Process And Planning, Assignment, BTEC Level 5 , UK
- Unit 2 The Marketing Concept Webinar- Marketing Process And Planning, Assignment, BTEC Level 5 , UK
- 7HR03 CIPD Level 7 Assignment – June 2024- Strategic reward management, UK
- LA1010: Rhonda and Stefan are partners-One day when they are sitting on the sofa, Stefan starts tickling Rhonda: Criminal law, Assignment UOL, UK
- NCFE CACHE Level 3: Safeguarding and protection, children and young people in residential care and supporting children: Safeguarding, Assignment, UK
- 5HR03: focuses on how internal and external business factors influence reward strategies and policies, the financial drivers of the organisation: Reward for performance and contribution, CIPD level 7, UK
- LAW4007: English Legal System and Skills, Assignment, AU, UK
- 2021 saw the continuation of a decade of growth in the UK organic market. What’s the future of organic food in the UK? Use specific reasons and examples to support your answer, Assignment UK
- Level 6 NVQ: Promote a Positive Health and Safety Culture: Diploma in Occupational Health and Safety Practice, Assignment, UK
- EEE6015: Power World Simulation- Power Flow Analysis- Power Systems and Smart Grids, Assignment, UOB, UK
- SFM202407- Strategic Financial Management, Assignment, OTHM Level 7, EBIC, UK
- 3CO01: Business, culture and change in context, Assignment, CIPD Level 3, UK
- Academic Study Skills, S1. Individual Report, UK
- HSC Level 3 Unit 1 – Structure and Overview of the Health and Social Care Sector, Assignment, UK
Unit 2 Process Benchmarking – Marketing Process And Planning, Assignment, BTEC Level 5 , UK
Subject | Unit 2 Marketing Process And Planning |
Authorised Assignment Brief 2
Unit Learning Outcomes
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.
transferable skills and competencies developed
- Use appropriate business systems and software effectively to deliver marketing outcomes efficiently, for example to analyse data, produce reports, deliver copy.
- Produce a wide range of creative and effective communications, showing ability to write and proofread clear and innovative copy and project briefs, and give confident presentations.
- Assimilate and analyse data and information from a range of sources to support marketing activities.
- Ability to analyse and evaluate a range of business data.
- Commercial acumen based on an awareness of the key drivers for business success.
Vocational scenario
In your role as Junior Marketing Analyst one of your key roles is to gather information on competitors in order to conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition. In conducting benchmarking analysis, the organisation can identify where changes are to be made to improve performance.
The supermarket company is keen to explore new and distinctive market segments, where there is potential for rapid growth, and as part of this you are planning the launch of a new ‘luxurious’ line of food products. The marketing challenge is to reach out to existing and new customer segments, avoid product cannibalisation and ensure that existing and similar product lines are not consequentially perceived as of lesser ‘quality’.
Do You Need Assignment of This Question
Recommended resources
Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.
Weblinks
The balance small business. The elements of a marketing mix and how to use them effectively.
Available at: https://www.thebalancesmb.com/what-is-a-marketing-mix-2295520
HubSpot. How to Develop a Successful Marketing Mix Strategy [+ Templates]. Available at:
https://blog.hubspot.com/marketing/marketing-mix
HubSpot. The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence.
Available at: https://blog.hubspot.com/marketing/digital-strategy-guide
MindTools. Understanding How to Position Your Market Offering. Available at:
https://www.mindtools.com/pages/article/newSTR_94.htm
Smart Insights. Marketing strategy vs tactics – why the difference matters.
Available at: https://www.smartinsights.com/marketing-planning/marketing-strategy/marketingstrategy-vs-tactics-difference/
YourDictionary.
Tips for Writing a Briefing Document. Available at:
https://grammar.yourdictionary.com/grammar-rules-and-tips/tips-for-writing-a-briefingdocument.html
Are You Looking for Answer of This Assignment or Essay
Need a hand with your Unit 2: Marketing Processes and Planning, Assignment? Our assignment help UK services are designed to assist you with all your academic needs. If you’re searching for someone to do your assignment for you or need expert help with BTEC assignments, we’ve got you covered. UK students can easily get support from our skilled professionals to ace their coursework.