Business Studies: Understanding Business Environments and Operations – Research Paper

Section C

Answer only ONE question in this section.

NOTE: Clearly indicate the QUESTION NUMBER of each question. EACH question must start on a NEW page, e.g. QUESTION 5 on a NEW page, QUESTION 6 on a new page.

Question 5: Business Environments (Micro Environment)

The microenvironment is the decision-making environment because management makes decisions that help the business achieve its goals. Management has full control over the components of the microenvironment.

Write an essay on the market environment in which you include the following aspects:

• Elaborate on the meaning of microenvironment.
• Outline the following components of micro environment:
  • Mission Statement
  • Objectives
  • Vision
• Discuss the purpose of organisational culture.
• Advise businesses on the relationship/responsibilities of the 8 business functions.

Question 6: Business Operations (Business Functions)

BIBI Cash & Carry

Joshua has been appointed as the marketing manager of BIBI CASH & CARRY. Joshua as the middle manager has roles and responsibilities that he carries out. The business allows their customers to buy their products on credit. The management of BIBI CASH & CARRY does not discriminate against customers.

Write an essay on the financial and purchasing functions in which you include the following aspects:

• Outline the responsibilities of the middle management.
• Differentiate between leadership and management.
• Discuss the purpose of National Credit Act.
• Evaluate the impact of the National Credit Act (NCA) on businesses.

TOTAL SECTION C: 40

GRAND TOTAL: 100

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