Explain the reasons why marketing activity needs to be regulated: Advertising legislation and regulations, Assignment, TUE, UK
| University | The University of Edinburgh (TUE) |
| Subject | Advertising legislation and regulations |
1.1 Explain the reasons why marketing activity needs to be regulated
2.1 Explain the role of regulators and legislation in protecting consumers from misleading or false advertisements
2.2 Identify and explain the major regulations controlling advertising legislation
2.3 Analyse the effectiveness of advertising legislation in protecting consumers from exploitation and loss
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