- D/618/7406 Unit 5: Challenges of IT Security in Modern Organizations – Risks, Solutions & Best Practices
- HSC Level 2/3 Unit 012 Assignment: Care Worker Responsibilities and Ways of Working
- CIPD Level 5HR03 Assignment: Understanding Reward Approaches and Their Impact on Performance and Contribution
- CIPD level 5HR02 Assignment: Talent Management and Workforce Planning Unit Guide
- Level 3 D/615/3823 Assignment: Regulation, Protection, and Collaborative Practice in Health and Social Care
- PGM216D Assignment: Bicycle Store Sales Management Application
- MATH6033 Assignment: Epidemiological Investigation of Cardiovascular Health and Tea Consumption Risks
- EH6147 Assingment: Stakeholder Analysis for Quality Improvement in Hand Hygiene Compliance
- Assignment: Investigation of Solution Concentration Through Standard Preparation, Titration, and Colorimetry Techniques
- MATH6033 Assignment: Cardiovascular Risk and Tea Drinking: Epidemiological Analyses
- CIPD level 3 3CO03 Assignment: Core behaviours for people professionals
- DAC4B1: Personal development in adult care settings
- Unit 19 Research Project Assignment 1: Impact of Corporate Social Responsibility on Business Success & Community Wellness
- EG5022 Assignment: Georeferencing and Accuracy Assessment of a Quarry 3D Model Using Photogrammetric GCPs
- Assignment: Financial Performance and Strategic Analysis of a UK Listed Company: A CORE Evaluation and Reflective Review
- 5CNMN002W Assignment: Advanced measurement- Major measurement taking off
- K/650/2298 Level 3 Understanding Roles, Responsibilities, and Effective Partnerships in Health and Social Care
- Understanding Information and Knowledge Management in the Workplace: A Briefing for HR Professionals
- HRM7010D Strategic Use of People Analytics in Enhancing Organisational Value and Agility
- TOWN1060 Urban Planning in the UK History Sustainable Design and Future City Development
MK7040-R: The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK: Marketing in a Digital Age and Corporate Social Responsibility, Assignment, UOEL, UK
University | University of East London (UOEL) |
Subject | MK7040-R: Marketing in a Digital Age and Corporate Social Responsibility Report |
Task
Students are required to produce a report (LO8/LO7) on the following case:
The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. Political marketing and the use of digital media in political campaigns is not new; however, the way
Cambridge Analytica used Facebook users’ data to target users with influential contents that can lead to favourable results to the promoted parties was labeled unethical and illegal. Were developed of key players from SCL Group, the Republican Party establishment and Christopher Wylie the later whistle-blower.
Micro-targeting methods were used as the company managed to acquire its dataset from social media platforms. CA rise to prominence for high-profile and right-wing causes is explained as a consequence of successful test runs in the 2014 US mid-term elections.
The impact of Cambridge Analytica is described in terms of the two most controversial campaigns linked to the company with the BREXIT referendum and the 2016 US Presidential Election, as well as the other company activities. Finally, the company’s downfall is followed chronologically through several damning newspaper articles, culminating in the public hearing of Facebook CEO Mark Zuckerberg in early April 2018.
Buy Answer of This Assessment & Raise Your Grades
Task 1
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)? (Consider the following areas: marketing communication strategy and message, marketing content and communication channels, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust)
Task 2
Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies interrelate?
Task 3
Facebook continues to face major ethical and legal challenges. What challenges Facebook brand is facing today? And what implications these challenges and the case of Cambridge Analytica have for the future of Facebook from your perspective?
Are You Looking for Answer of This Assignment or Essay
