- D/618/7406 Unit 5: Challenges of IT Security in Modern Organizations – Risks, Solutions & Best Practices
- HSC Level 2/3 Unit 012 Assignment: Care Worker Responsibilities and Ways of Working
- CIPD Level 5HR03 Assignment: Understanding Reward Approaches and Their Impact on Performance and Contribution
- CIPD level 5HR02 Assignment: Talent Management and Workforce Planning Unit Guide
- Level 3 D/615/3823 Assignment: Regulation, Protection, and Collaborative Practice in Health and Social Care
- PGM216D Assignment: Bicycle Store Sales Management Application
- MATH6033 Assignment: Epidemiological Investigation of Cardiovascular Health and Tea Consumption Risks
- EH6147 Assingment: Stakeholder Analysis for Quality Improvement in Hand Hygiene Compliance
- Assignment: Investigation of Solution Concentration Through Standard Preparation, Titration, and Colorimetry Techniques
- MATH6033 Assignment: Cardiovascular Risk and Tea Drinking: Epidemiological Analyses
- CIPD level 3 3CO03 Assignment: Core behaviours for people professionals
- DAC4B1: Personal development in adult care settings
- Unit 19 Research Project Assignment 1: Impact of Corporate Social Responsibility on Business Success & Community Wellness
- EG5022 Assignment: Georeferencing and Accuracy Assessment of a Quarry 3D Model Using Photogrammetric GCPs
- Assignment: Financial Performance and Strategic Analysis of a UK Listed Company: A CORE Evaluation and Reflective Review
- 5CNMN002W Assignment: Advanced measurement- Major measurement taking off
- K/650/2298 Level 3 Understanding Roles, Responsibilities, and Effective Partnerships in Health and Social Care
- Understanding Information and Knowledge Management in the Workplace: A Briefing for HR Professionals
- HRM7010D Strategic Use of People Analytics in Enhancing Organisational Value and Agility
- TOWN1060 Urban Planning in the UK History Sustainable Design and Future City Development
The global fast-food restaurant industry has experienced strong growth in recent years in response to changes: Understanding Customer Satisfaction Assignment, UOS, UK
| University | University of Strathclyde (UOS) |
| Subject | Understanding Customer Satisfaction |
The global fast-food restaurant industry has experienced strong growth in recent years in response to changes in consumer tastes and challenging global economic conditions. According to IBISWorld (2015), in the period since the global financial crisis and the worldwide decrease in individuals’ income, there has been a decline in spending on luxuries such as eating out which has increased consumer preferences for lower-priced and more convenient food options.
Globally, the fast food market has shown modest growth since 2011 reaching a total value of $2, 849,950.5 in 2015 (Marketline, 2016). In terms of global segmentation of the food service industry, full-service restaurants represent 40 percent of the market value, quick service restaurants (QSRs) and fast food are the second largest segment of the market with 22 percent of the market value, while pubs, clubs, and bars have 11 percent of the market value and 9 percent relates to the accommodation sector.
Do You Need Assignment of This Question
The food service industry in the UK grew by an annual compounded rate of 2.3 percent over the period 2012-2016 and by 2.6 percent in 2016 to reach a total value of $95.5 billion (Marketline, 2017). The food service industry in the UK is structurally different in relation to the most important sectors with pubs, clubs, and bars representing 35.7 percent of total market value, followed by the QSR and fast food sector with 26.1 percent and full-service restaurants with only 15.5 percent.
This is a significant cultural difference in preferences for food service encounters and differs markedly in comparison to other European and Western contexts, and relates to the popularity of eating out in pubs as evidenced in the growth of chains such as Wetherspoons and the higher-quality gastro-pub market.
When it comes specifically to the fast food industry in the UK, the sector overall has seen major developments over the years such as the introduction of the drive-through restaurant format in the 1980s (Duffill and Martin, 1993) and the current expansion of home delivery services. It is clear that the global fast food industry and the UK fast food market in particular have grown consistently in the recent past and generated significant annual revenue.
This makes for a promising operational context for fast food chains to improve their performance and increase profits, especially in the UK. This study, therefore, investigates the impact of service quality on customer satisfaction in the UK fast-food restaurant industry for the purposes of developing an understanding that might help drive such continued growth.
Are You Looking for Answer of This Assignment or Essay
Looking for reliable and high-quality essay writing services in the UK? Look no further than our expert team of writers at Students Assignment Help UK! Our dedicated professionals have years of experience providing top-notch academic assistance to students from all levels of study, including high school, college, and university.
Answer
