- HCR7003 Leading Health Projects, Case Study, AU, UK
- You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company: Business Simulation With Professional Development, Case Study, UOEL, UK
- Concerns the global polycarbonate and engineering materials: Chemicals, Case Study, UOS, UK
- PSY4010: Belle and her younger brother Jamie have recently been adopted from an orphanage that is notorious for its poor conditions and lack of support for the children in its care: Biological Psychology, Case Study, AU, UK
- U14883 Understanding Business Organisations, Case study, CCCU, UK
- Calculate the average percentage of the volume-wise filling rate of your trucks, considering: Minerva Gardening Equipment Case Study, UK
- AlphaCo is a medium-sized company that produces high-quality handmade furniture for customers: Operations management Case Study, UOS, UK
- 7037BMS: A 47 year female sought a blood test after suffering shortness of breath after exercising: Hematology Case Study, UK
- 7037BMS: A 61-year-old woman with Rai Stage-III Chronic Lymphocytic Leukaemia (CLL) was initially treated: Hematology Case Study, UK
- 7037BMS: A 73 year old Asian man presented at hospital after suffering generalised weakness: Hematology Assignment, UK
- Active Sourcing at AGILLearn You are a new recruiter at the startup company AGILLearn that provides: Talent Management and HRD Case Study, IU, UK
- Briefly explain the relevant background and external conditions of Starbucks in the USA: People Resourcing and Development Case Study, TUM, UK
- Mr Rajesh Patel is a 48-year-old taxi driver who presents to his local Emergency Department (ED): Case Study, UK
- Using trend analysis and appropriate ratios, analyse the financial statements: business and management Case Study, OU, UK
- Briefly explain the general purpose of each of the two financial statements: business and management Case Study, OU, UK
- Nurse prescribing is a concept originally initiated within1980’s and was a reccomendation highlighted: case study, UOE, UK
- HS1924: A 10-year-old boy with Type 1 diabetes mellitus has lived in residential care for most: Mental Health and Well Being in Integrated Care Case Study, CUL, UK
- Mr Jones is a 59-year-old male who has recently completed a cycle ride for charity: Medical microbiology and virology Case Study, TUM, UK
- Comment on the organizational factors that could have contributed to the poor health and safety culture at the haulage company: health and safety Case Study, UK
- SOE09401: Drawing on your knowledge of the PESTEL model, analyze the external environment facing: Strategic Management in a Global Context Case Study, UOY, UK
Wildland Park is a visitor attraction in Dorset, England, on the grounds of Casterbridge Hall, a stately home near Axminster: International Marketing Case Study, LSBU, UK
| University | London South Bank University (LSBU) |
| Subject | International Marketing |
Case Study
Background
Wildland Park is a visitor attraction in Dorset, England, on the grounds of Casterbridge Hall, a stately home near Axminster. 80-year-old Lord Wessex owns the mansion, its extensive grounds, and the visitor attraction itself; it was he that built the Park fifty years ago, mainly as a way to offset the costs of running the estate.
Wildland Park comprises a zoo, which was the original attraction Lord Wessex built-in 1972, and a theme park, which was built later, in 1985, in response to the growing popularity of theme parks in Britain during the 1980s; Lord Wessex recognized that South West England lacked such a facility. Casterbridge Hall itself has never been included in the offering, despite the fact that it played an important role in the English Civil War and was where the famous English author Thomas Hardy did much of his writing (he was a personal friend of the current Lord Wessex’s grandfather, the 18th Earl of Wessex), not least because much of the original house is now in a state of disrepair.
Dorset and the Tourism Market
Dorset is an English county on the eastern side of the South West region. It is a coastal county with good beaches and access to the sea. In 2020, Dorset recorded 1,710,000 staying trips to Dorset from UK visitors, but only 86,000 from overseas visitors. The majority of day visits were to coastal locations, rather than towns or countryside (Dorset Tourism partnership, 2021).
Visit Dorset launched a new website to promote holidays in Dorset in November 2021 (Visit Dorset, 2021).
Mintel (2021a) reports that the leisure industry in the UK bounced back in 2021, its market value increasing 41% year on year. Visitor attractions out-performed this trend, growing 91%, though recovery has been hindered by the significant drop in overseas visitors to the UK. Mintel reports an increased focus on localism since the peak of the Covid-19 pandemic, with 36% of online adults saying they are more likely now to take part in leisure activities near where they live, and 60% of attraction visitors saying they are interested in buying a combined ticket to multiple local venues. 56% of 16-24-year-olds say they are more willing to try new activities than they were before the pandemic.
Mintel (2021b) also reports that gardens have proved to be the most popular and resilient form of visitor attraction during the pandemic, perhaps due to the fact that they are, by definition, wholly outdoors. Theme parks and zoos only lost 5 percentage points between August 2019 and July 2021, but historic buildings lost 16 percentage points; nevertheless, they remain the second most popular type of attraction after gardens. Mintel also reports that the rising cost of living will drive budget-conscious behaviour in the near future, particularly among families, who will seek value for money.
Buy Answer of This Assessment & Raise Your Grades
Are you finding the case study service? Don’t worry UK Assignment Help has a team of efficient writers to solve any type of assignment problem. we have the top quality marketing assignment writers in the UK. they write 100% Plagiarism-free assignments submitted before the deadline.
Answer
