- HCR7003 Leading Health Projects, Case Study, AU, UK
- You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company: Business Simulation With Professional Development, Case Study, UOEL, UK
- Concerns the global polycarbonate and engineering materials: Chemicals, Case Study, UOS, UK
- PSY4010: Belle and her younger brother Jamie have recently been adopted from an orphanage that is notorious for its poor conditions and lack of support for the children in its care: Biological Psychology, Case Study, AU, UK
- U14883 Understanding Business Organisations, Case study, CCCU, UK
- Calculate the average percentage of the volume-wise filling rate of your trucks, considering: Minerva Gardening Equipment Case Study, UK
- AlphaCo is a medium-sized company that produces high-quality handmade furniture for customers: Operations management Case Study, UOS, UK
- 7037BMS: A 47 year female sought a blood test after suffering shortness of breath after exercising: Hematology Case Study, UK
- 7037BMS: A 61-year-old woman with Rai Stage-III Chronic Lymphocytic Leukaemia (CLL) was initially treated: Hematology Case Study, UK
- 7037BMS: A 73 year old Asian man presented at hospital after suffering generalised weakness: Hematology Assignment, UK
- Active Sourcing at AGILLearn You are a new recruiter at the startup company AGILLearn that provides: Talent Management and HRD Case Study, IU, UK
- Briefly explain the relevant background and external conditions of Starbucks in the USA: People Resourcing and Development Case Study, TUM, UK
- Mr Rajesh Patel is a 48-year-old taxi driver who presents to his local Emergency Department (ED): Case Study, UK
- Using trend analysis and appropriate ratios, analyse the financial statements: business and management Case Study, OU, UK
- Briefly explain the general purpose of each of the two financial statements: business and management Case Study, OU, UK
- Nurse prescribing is a concept originally initiated within1980’s and was a reccomendation highlighted: case study, UOE, UK
- HS1924: A 10-year-old boy with Type 1 diabetes mellitus has lived in residential care for most: Mental Health and Well Being in Integrated Care Case Study, CUL, UK
- Mr Jones is a 59-year-old male who has recently completed a cycle ride for charity: Medical microbiology and virology Case Study, TUM, UK
- Comment on the organizational factors that could have contributed to the poor health and safety culture at the haulage company: health and safety Case Study, UK
- SOE09401: Drawing on your knowledge of the PESTEL model, analyze the external environment facing: Strategic Management in a Global Context Case Study, UOY, UK
You are the lead digital marketer for Headspace and have been tasked with creating a digital marketing strategy: Digital marketing Case Study, UOP, UK
| University | University Of Portsmouth (UOP) |
| Subject | Digital Marketing |
You are the lead digital marketer for Headspace and have been tasked with creating a digital marketing strategy plan based on situation described in the Case Study (see case study below).
Using this information and any external research on the company, create a plan for Headspace’s digital marketing efforts. Your report must include the following sections:
1.Customer Journey for Headspace Create a customer journey map that would reflect a potential customer’s journey for purchasing one of Headspace’s services/products.
2.Pain Points & Market Opportunities Based on your completed customer journey, identify three pain points OR market opportunities that are present. Then, choose ONE of the three issues/opportunities you believe should be a priority to address. Be sure to explain why you believe this market opportunity/pain point is the one to be addressed over the others.
3.Situation Analysis The situation analysis focuses on the business context in which customers are purchasing or deciding to purchase your product/service.
Define the current market situation that Headspace is currently experiencing to leverage value from the customer journey opportunity identified above. Here are some questions to assist in helping to analyze the situation: What stage(s) of the customer journey are customers able to gain the most value and where are they not getting much value?
What stage(s) of the customer journey is Headspace able to leverage the most value and where are they not?
Which digital channel(s) does Headspace have a strong presence in? Which digital channels does Headspace have a weak presence in?
Compare these strengths and weaknesses to the digital channels that potential customers might use to become aware of, recommend, or repurchase Headspace’s services/products. Assess the digital presence of HeadSpace compared to its competitor, Calm.
Conduct an SEO audit to describe how HeadSpace is digitally shows up to potential customers. Given these channels, what are smaller conversions (micro-conversions) – e.g., download an eBook, sign up for emails, etc. – that the customer can complete that will help get them through the customer journey to eventually purchase (macro-conversion)?
4.Key Insight A key insight is meant to summarize the take-away from your assessment. It acts as the “Aha!” moment of your assessment. Identify ONE key insight.
5.Digital Campaign Objective Based on your overall assessment, choose ONE of the following goals for your digital campaign that will address the opportunity/pain point identified earlier. Increase brand awareness of HeadSpace Promote a new product/service of HeadSpace Get basic HeadSpace subscribers to become premium subscribers Retain current HeadSpace subscribers Increase downloads of the HeadSpace app Generate qualified leads for B2B business Increase the share of the meditation/mindfulness market
6.Measuring Success Describe at least three KPIs you will use to measure the success of your recommended digital solution and how it relates to the campaign. To properly describe your KPIs, think of the following question: What would be a “good” sign of success for your KPIs (should the number go up or down) and why (in other words, what does a low (or high) number indicate)?
Buy Answer of This Assessment & Raise Your Grades
if you need top-notch case study writing help UK on digital marketing then you are at the right website. Students Assignment Help UK has a team of proficient case study writers who craft authentic and reliable case study solutions on marketing assignments so that you always get a higher mark in your diploma assignment at a most reasonable price.
Answer
