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| University | University of Edinburgh(UoE) |
| Subject | Strategic Leadership |
Report
You are required to undertake a critical analysis of the strategic the leadership of a company.
You will work in groups formed in the first week, and each group chooses one company per group from the list below. Each member of the group further focuses on a different aspect of the company for their individual assignment. The task is to analyze one aspect of the strategic leadership of the organization. You, therefore, need to work together as a group and choose the tasks to allocate amongst yourselves.
The company & individual SBU must be chosen from the list below
1) The Walt Disney Co. Choose an SBU, for example:
a) Theme Parks and Resorts
b) Star Wars & Marvel franchises
c) ABC&ESPN networks
d) Disney Plus
e) Disney stores and merchandise
2) TATA Group. Choose an SBU, for example:
a) Tata Motors
b) Tata Steel
c) Tata Consultancy Services
d) Taj Hotels Resorts and Palaces
3) DIAGEO Choose an SBU, for example:
a) Scotch Whisky
b) Rum
c) Vodka
d) Gin
e) Beer
4) VIRGIN GROUP Choose an SBU, for example:
a) Virgin Atlantic
b) Virgin Media
c) Virgin Games
d) Virgin Active
e) Virgin Holidays
EACH GROUP MEMBER MUST CHOOSE A DIFFERENT ASPECT
FOR THEIR ASSIGNMENT. Choose one of the following:
1) Corporate strategy and diversification
2) Strategic development (thinking and formation)
3) Leading strategic change
4) Strategic innovation
5) International strategy
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